New Product Development

We help brands build product pipelines that connect meaning and market opportunity.

That might mean launching a new SKU or creating an entirely new category. We treat innovation like design: strategic, rigorous, and human. Every project starts with a clear view of who we’re serving, what they need, and where we can take them.

We work upstream from launch. That includes the unglamorous stuff: aligning stakeholders, mapping feasibility, pressure testing ambition. We prototype early. We learn fast. And we stay close to the emotional arc of the user while keeping an eye on the unit economics.

Our pipeline process spans from spark to shelf. We partner with suppliers across the globe—from China to France to Miami. We spec mixed materials like glass, molded pulp, and paperboard. We co-develop fragrances and components. We design the systems that support your next product—and the one after that.

What we do:

• New product pipeline planning

• Opportunity mapping and whitespace exploration

• Cultural tension and need-state identification

• Concept development and experience prototyping

• Brand-led product and service design

• Fragrance development and scent story design

• Custom structural packaging and component development (including pumps, glass, paperboard)

• MVP testing plans and pilot experience mapping

• Go-to-market strategy in partnership with brand, ops, and marketing

Proof of impact:

• For CBN, we helped turn an idea into an experience platform—shaping the concept, the product, and the launch roadmap for a first-of-its-kind luxury brand.

• For HaraHome, we worked xxxxxxxxx.

• For Biography, we built the original product framework—guiding everything from hero SKU development to future format exploration.

We believe the best pipelines aren’t just packed with ideas. They’re built on insight, and shaped by intent. That’s how you make things people actually want—and keep making them.