Biography Visual Identity

2020

New York

Biography partnered with Adrianne to launch as a new-to-the-world face+skincare brand with a bold ambition: to redefine aging as a source of beauty, power, and transformation. Built around the potency of active oils, Biography sought to enter the crowded clean beauty space with something entirely different—radically effective skincare wrapped in radical self-acceptance.

But entering the market required more than product performance. Biography needed a brand that could break through the noise, signal quiet luxury, and magnetize an audience of high-performing, vitality-driven women who reject fear-based beauty messaging.

Headline

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Client
Name here

Year
01/01/000

Design Challenge

What We Did

The task was to create a complete visual identity system for a brand that didn’t yet exist—but needed to feel like it always had. The visual identity had to:

  • Signal luxury, natural efficacy, and confidence without cliché

  • Speak directly to affluent, wellness-savvy women aged 45+ without alienating younger or adjacent audiences

  • Create distinction in an oversaturated, often overdesigned category

  • Support storytelling that was warm, magnetic, and self-assured

We built Biography’s visual world from scratch. Our work included:

Visual Identity System

  • Typography: A custom typographic system that blends classic editorial style with unexpected modernity—confident, not loud

  • Color Palette: Earth-driven neutrals paired with sensorial warmth—designed to feel both grounded and luminous

  • Logomark: A refined, monoline logotype that evokes timeless elegance and confidence, while remaining fluid enough for digital and packaging use

  • Photography & Art Direction: Focused on vitality, touch, and personal ritual—designed to feel lived-in, not retouched

Outcome

The visual identity established Biography as a skincare brand unlike any other—rooted in vitality, unapologetically effective, and emotionally magnetic. It:

  • Created instant brand distinction in a sea of sterile minimalism and overdone naturalness

  • Resonated deeply with its intended audience: women who want results and a reason to believe

  • Provided the foundation for digital storytelling, influencer engagement, and retail expansion

  • Helped Biography debut not just as another skincare brand—but as a philosophy, a feeling, and a movement

Biography now stands as a brand with visual gravity—effortlessly occupying the space between luxury, performance, and personal transformation.

Projects

  • An image of Greenspacing.

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  • An image of Greenspacing.

    02

  • An image of Greenspacing.

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  • Biography Verbal Identity
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