naming.
A great name carries meaning, ambition, and possibility. It sets the tone and hints at a deeper story. We see naming as both creative and strategic—blending instinct with intention.
Our process explores language through culture, design, and behavior, then narrows with rigor. Each name is built to reveal something essential and connect with the right people, in the right moment.
What we do.
Brand, sub-brand, and product naming
Architecture and system planning
Naming frameworks and decision criteria
Linguistic, legal, and domain pre-screening
Naming territories and narrative anchors
Shortlist development and final name selection
Naming story and rationale decks
For Natuary, we designed packaging that embodied both clarity and performance, standing out in a category known for greenwashing and visual noise.
Packaging is not just what a product comes in. It's what people carry home, keep on their shelf, and remember in their hearts and minds.
HaraHome Packaging
Natuary Packaging
Biography Packaging